This is a question we see, in some form, from those running direct mail campaigns. And like so many things, we have to start at the beginning. Here are some questions you should be asking before you even start designing your next mailer: What is my objective? The first question you should ask

Our President, Dean Hart was recently interviewed by Printing Impressions about our new inkjet and how we are moving forward. You can watch that interview here: https://www.piworld.com/xchange/binding-finishing/amidst-pandemic-mwi-direct-installed-first-inkjet-printing-press/ To summarize: We signed for our new inkjet printer the week before things started to get worse with COVID-19 in the United States. But we had always planned

It may sound obvious but everybody wants their marketing to look good.  That fact is, we get so much marketing in one day that our brains have learned to tune it out. If something doesn’t grab our attention, we are likely to just filter it out.  So how do we overcome this? What grabs our

Did you know that quite a bit of the direct mail you receive is made especially targeting what you are most likely to buy? You see this a lot with big retailers who send coupons and offers to you on a personal level.  Pretty cool, huh? But they’re not the only ones who are taking

We live in times of uncertainty and it has had no small effect on businesses. Every day you see businesses with reduced hours, layoffs, and closures. Chances are, your business has taken a hit as well. Having been in the marketing industry for nearly ten years now, I know that marketing programs and departments are

Learning the ins and outs of inkjet We’re learning how to run out new Canon ProStream 1000 this week so we can be ready to serve you. Seeing this machine in action has been quite impressive and we think you’ll be impressed with the kind of work we can produce together.  We’ve had a chance

As you may have seen, we are installing a high-speed continuous color inkjet press. This new machine will add to MWI Direct’s ability to send highly personalized relevant offers to your target audience.  We are in the process of installing a Canon ProStream 1000 color inkjet press.  Here are some of the benefits you can

Nimble marketing with Direct Mail Merriam-Webster defines Nimble as: “quick and light in motion; marked quick, alert, clever conception, comprehension or resourcefulness.” There’s been a lot of talk about nimble marketing in the past two years or so and its become somewhat of a standard in today’s fast-paced world. But how do you keep up,

There are plenty of articles out there right now about marketing during the COVID-19. But the question you should be asking is who should I be reaching out to? Many people are working from home these days. Many people are not working at all, temporarily or otherwise. Here are a few tips on you should

Having worked for and with several nonprofits, I have managed a few nonprofit mailings. The main purpose for most nonprofit mailings is to get some donations, here are a few options to consider: Newsletters- It’s important to let your donors and stakeholders know what you are actually doing with the donations and funding you have received.