Something you don’t hear a lot about with direct mail campaigns is consistency. Consistency is something we talk about in more of the broad marketing sense. Let’s dive in: Consistency of brand When your prospects see your marketing, can they immediately associate it with your brand? This obviously takes some time to work up to
MWI Direct is pleased to announce a major expansion of our digital print and finishing platforms with this install of the Canon ProStream 1800. This new data-driven variable print technology will position us as the premier provider for direct marketers nationwide. Below are the specifics of exactly what has been installed and how it can
Postcards are great. You save on postage you don’t need to have an envelope. It doesn’t get any easier to send a direct mail campaign. The trouble is, with these savings and limited real estate, how do you make it count? Here are some tips to help maximize your postcard ROI. “Open” Rate Here’s the
If you have a digital marketing campaign such as pay per click, social media, or otherwise, then you are likely aware of remarketing. If you are unfamiliar, Remarketing (also known as retargeting) is the tactic of serving targeted ads to people who have already visited or taken action on your website (definition from Dynamic Yield.)
So, you’ve run a direct campaign or several, great! Now comes perhaps the most important part- follow up. It doesn’t do you a lot of good to have a marketing program if you can determine, in some way how well its performing and if you can how much money you earned from it. What’s more,
Recently, MBO America (http://www.mboamerica.com/) did a case study on MWI Direct and its acquisition of the Canon ProStream 1000 and MBO high-speed finishing line. The video begins with an overview of MBO America and its product offerings, you can also read more about them at the above link. Then we get a brief overview
This is a question we see, in some form, from those running direct mail campaigns. And like so many things, we have to start at the beginning. Here are some questions you should be asking before you even start designing your next mailer: What is my objective? The first question you should ask
Our President, Dean Hart was recently interviewed by Printing Impressions about our new inkjet and how we are moving forward. You can watch that interview here: https://www.piworld.com/xchange/binding-finishing/amidst-pandemic-mwi-direct-installed-first-inkjet-printing-press/ To summarize: We signed for our new inkjet printer the week before things started to get worse with COVID-19 in the United States. But we had always planned
It may sound obvious but everybody wants their marketing to look good. That fact is, we get so much marketing in one day that our brains have learned to tune it out. If something doesn’t grab our attention, we are likely to just filter it out. So how do we overcome this? What grabs our
