The Value of Informed Delivery
Informed Delivery can help mailers increase the reach of their marketing campaign through a synchronized physical and digital touchpoint. This feature allows you to:
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Reach engaged consumers. Tap into an engaged user base that delivers higher-than-average email open rates.
Increase interaction. Generate multiple impressions from a single mailpiece.
Encourage faster responses. Offers, interactive content, and a clear call-to-action to help increase consumer response.
Reach customers digitally from their physical address. Expand your reach and audience base.
Get more bang for your buck. Potentially increase return on investment (ROI) for your campaign.
Measure campaign performance. Gain valuable data insights that can help optimize your marketing spend.
SEE WHAT’S COMING IN THE MAIL
Digitally preview your mail and manage your packages scheduled to arrive soon!
Check your mail from anywhere on your smartphone, computer or tablet.
Track your incoming packages.
Interact with your mail and packages on a secure online dashboard.
Value of Informed Delivery
Informed Delivery offers a variety of benefits to mailers who create campaigns.
Build product / brand awareness
Create multiple impressions
Drive customer response
Enhance product experience
Potentially increase ROI
Provide data for analysis
To create a little excitement and incentive for marketers, the USPS is offering a 2% discount on postage for any Informed Delivery campaign mailed through November 30, 2020.
Informed Delivery for Business Mailers
Create Once. Connect Everywhere.
The U.S. Postal Service is enhancing the mail experience nationwide with the Informed Deliver features that provides eligible residential and personal PO Box consumers with a digital preview of their household's mail.
Informed Delivery offers business mailers the opportunity to engage users through an integrated mail and digital marketing campaign that generate additional consumer impressions, interactions, and insights.