IP Targeting- before | MWI Direct

IP Targeting- before

IP Targeting + Direct Mail

Need to give your direct mail a boost? Increase your response rates 30-80% by utilizing digital ads with your direct mail campaign. Target specific clients and prospects with our super-IP targeting process. 

If you’re already running or planning to run a direct mail campaign, consider maximizing your ROI and re-inforcing your message. Companies who run print-only marketing campaigns such as direct mail are missing out on an impactful way to reach these same individuals 2, 3, and even 7 times after the initial mailer, for up to half the cost or less using new, highly targetable digital marketing methods like IP Targeting. 

One-to-One IP & Device Level Targeting

MWI Direct’s ad tech brings the location-specific accuracy of direct mail to digital advertising. Through our proprietary and patented IP Targeting technology we target digital ads to your customer by matching their IP address with their physical address, bringing a wide variety of banner and display ads to the sites the targeted customer visits on the internet.

IP Targeting (B2C)

We match postal addresses to IPs with exact precision so advertisers can serve one-to-one targeted digital display and video ads to individual households or buildings using the IP as the entry point. 

Captive Audience (B2B)

In an Account Based Marketing format, target digital ads to entire companies, college campuses, hotels, trade shows, conventions and other commercial venues where masses gather via locations’ IP addresses. 

Reverse Append

Send highly targeted & trigger based direct mail offers to unknown website visitors via our patented reverse IP targeting algorithm by mapping the web visitors IP address back to their home address.

Digital New Movers

Target pre, escrow, and new movers in almost real time. Our system refreshes twice daily and connects businesses, and advertisers to consumers in hours, rather than weeks. 

Digital Canvassing

Take your CRM, or new customer list and target their neighbors with ads. Digital Canvassing maps and targets homes IP addresses within line-of-sights of each of the households uploaded. 

Venue Replay

Venue Replay allows you to capture people’s Device ID’s at events they attend, where they work, where they study, where they shop, and maps the device back to a household address for targeting.