Nimble marketing with Direct Mail
Merriam-Webster defines Nimble as: “quick and light in motion; marked quick, alert, clever conception, comprehension or resourcefulness.”
There’s been a lot of talk about nimble marketing in the past two years or so and its become somewhat of a standard in today’s fast-paced world. But how do you keep up, especially with a medium like direct mail, which may take 6 to 8 weeks to set up a campaign?
By defining your KPIs and testing campaigns you can see what is working and what isn’t. Don’t have any data? You should make it a point to work with a direct mail solutions provider that can provide that kind of data, like Midwest Direct.
See what works best you and your prospects and never stop testing. People and standards change all the time. Try to keep up with trends but don’t get too hung up on them either.